Launching the Digital Financial Literacy
The Central Bank of Jordan in cooperation with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) announced on the launch of Digital Financial Literacy campaign on 03/02/ 2019 during a seminar held at the Central Bank of Jordan. The campaign aims to increase the knowledge about digital financial services targeting Jordanians and Syrian refugees who are restricted or have limited or no access to financial services. The campaign will be implemented in cooperation with more than 20 private sectors, local and international NGOs as well as UN agencies.
In the last two years, the Central Bank of Jordan has facilitated access to financial services through ongoing initiatives and efforts to enhance financial coverage in the Kingdom, including the project of improving access to remittances and other financial services through digital solutions in cooperation with GIZ, which includes a pillar for financial literacy. The main objective of this pillar is to raise awareness about the financial culture of society within all segments of Jordanian society, thus increasing financial inclusion and enhancing financial and economic stability in the Kingdom.
One of the most successful ways to achieve the objectives of the financial literacy is to build partnerships with national, non-governmental, private sector, and civil society institutions who are working in the financial sector. A team from more than 20 institutions from the governmental and private sectors, local and international organizations was formed, the team supports the design of the tools and methods necessary to spread the financial literacy to the targeted segments in this pillar, and these institutions carry out these programs in the places where the members of the sector are present.
The Digital Financial Literacy campaign was launched within the financial literacy pillar believing by the Central Bank of Jordan that the positive impact and the pivotal role played by financial literacy in raising awareness among citizens of the available digital financial services tailored to their needs and can enable them to obtain financial services more easily and quickly, thus increasing their ability to manage their savings, and personal property and investment in optimal and safe manners.
The CBJ and GIZ – Amman, February 3, 2019